Broker guides / Retention.com / RB2B

How to opt out of Retention.com / RB2B

Identifies anonymous website visitors by name and email for ecommerce (Retention.com) and B2B (RB2B) sites.

Legal entity

GetEmails, LLC dba Retention.com and R!B2B

What it can learn

Your name, email, often your postal address

Request channel

a web form on their site: https://app.retention.com/optout

Stated response time

21 days

Last verified

2026-11-06, from their privacy page (partial)

Do it yourself

1. Open https://app.retention.com/optout and choose both "delete my personal information" and "do not sell or share".
2. Fill in your name, the email address you want removed, and your state. Use "myself" if it asks who is submitting.
3. If the form fails or you prefer email, write to support@retention.com with the sample text below.
4. Solve the CAPTCHA and submit. Save the confirmation page or number.
5. Watch your inbox, including spam, for a verification email and click it.
6. Note the date you sent it. Retention.com / RB2B says it responds within 21 days. If nothing comes back, send a follow-up citing that deadline or call 855-306-2455.

What to expect from Retention.com / RB2B

• The form has a CAPTCHA, so a person has to submit it; no service can do that step for you.
• Expect an email asking you to confirm. The request is not processed until you click it or reply.
• They require signed authorization before accepting a request from a third party, so sending it yourself avoids a round trip.
• Opt-out form has reCAPTCHA, so you submit it yourself. A CCPA do-not-sell form also exists at app.retention.com/ccpa_details/. RB2B requests go to the same form; support@rb2b.com is the RB2B privacy contact.

What to say

Copy this, fill in the brackets, and send it from the address you want removed. Shield fills it in for you and tracks the reply.

Subject: Deletion and opt-out request (personal data) - [Your full name]

To the Privacy Team at GetEmails, LLC dba Retention.com and R!B2B:

I am a resident of California. I am submitting this request myself, not through an agent. I ask Retention.com / RB2B to:

1. Delete all personal information you hold about me, including identity-graph and visitor-identification records, hashed identifiers, and any records obtained from or shared with partners, and to direct your service providers and contractors to do the same;
2. Stop selling or sharing my personal information, including for cross-context behavioral advertising and visitor identification, and record a permanent opt-out;
3. Confirm in writing what categories of personal information you held about me, the sources, and the third parties you disclosed it to.

I make this request under:
- the right to delete under Cal. Civ. Code § 1798.105
- the right to opt out of sale and sharing under Cal. Civ. Code § 1798.120
- the right to know under Cal. Civ. Code § 1798.110
- the Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act), to the extent you process data about Texas residents

The identifiers you may use to locate my records are:
Name: [Your full name]
Email: [the email address you want removed]
Phone: [your phone number, optional]
Mailing address: [street address], [city], CA [ZIP]
State of residence: California

Please use this information only to verify and fulfil this request. Please confirm receipt within 10 business days and completion within 45 days, and reply to this email with the tracking address req-[tracking-id] kept in copy so the confirmation is logged. If you deny any part of this request, state the specific legal basis.

Thank you,
[Your full name]

Questions people ask

Why did a store email me after I visited without signing up?

The store runs Retention.com / RB2B's pixel. When you load a page, the pixel matches your browser to an identity graph built from past sign-ups, data-broker lists and cookies, and hands the store your name and email. The store then emails you as if you had opted in.

Is it legal to make Retention.com / RB2B delete my data?

Yes. California residents have the right to delete (Cal. Civ. Code § 1798.105) and to opt out of sale or sharing (Cal. Civ. Code § 1798.120); Texas residents have equivalent rights under Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act); most other states with privacy laws grant the same. Many brokers honor requests from any US state as a matter of policy.

How long does Retention.com / RB2B take?

Policy: opt-out processed within 15 business days.

Will they come back?

Often. Identity graphs are rebuilt from new data, so a deleted record can reappear months later. Re-filing every 90 days, and detecting when the pixel fires again, is what keeps you out.

This guide is published by Pixel Shield, a software tool, and is not legal advice. Retention.com / RB2B and its marks belong to GetEmails, LLC dba Retention.com and R!B2B. Details were read from the company's own privacy page on 2026-11-06; if something has changed, the DIY link is https://app.retention.com/optout.