Why did a store email me after I visited without signing up?

The store runs SafeOpt / Minty's pixel. When you load a page, the pixel matches your browser to an identity graph built from past sign-ups, data-broker lists and cookies, and hands the store your name and email. The store then emails you as if you had opted in.

Is it legal to make SafeOpt / Minty delete my data?

Yes. California residents have the right to delete (Cal. Civ. Code § 1798.105) and to opt out of sale or sharing (Cal. Civ. Code § 1798.120); Texas residents have equivalent rights under Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act); most other states with privacy laws grant the same. Many brokers honor requests from any US state as a matter of policy.

How long does SafeOpt / Minty take?

SafeOpt / Minty states 45 days.

Often. Identity graphs are rebuilt from new data, so a deleted record can reappear months later. Re-filing every 90 days, and detecting when the pixel fires again, is what keeps you out.

Broker guides / SafeOpt / Minty

How to opt out of SafeOpt / Minty

The SafeOpt pixel that emails you a discount after you browse a store without signing up.

Legal entity: Minty, a division of AddShoppers, Inc.
What it can learn: Your name, email, often your postal address
Request channel: an email to their privacy address: help@minty.com
Stated response time: 45 days
Last verified: 2026-11-06, from their privacy page (confirmed)

Do it yourself

Write to help@minty.com from the email address you want removed. Use the sample text below; it cites the laws and lists what to delete.
Note the date you sent it. SafeOpt / Minty says it responds within 45 days. If nothing comes back, send a follow-up citing that deadline or call (877) 266-3548.

What to expect from SafeOpt / Minty

Self-serve preferences sit behind an account on their site; the email route works without one.
Self-serve preferences are behind a Minty login; the email route works without an account.

What to say

Copy this, fill in the brackets, and send it from the address you want removed. Shield fills it in for you and tracks the reply.

Subject: Deletion and opt-out request (personal data) - [Your full name]

To the Privacy Team at Minty, a division of AddShoppers, Inc.:

I am a resident of California. I am submitting this request myself, not through an agent. I ask SafeOpt / Minty to:

1. Delete all personal information you hold about me, including identity-graph and visitor-identification records, hashed identifiers, and any records obtained from or shared with partners, and to direct your service providers and contractors to do the same;
2. Stop selling or sharing my personal information, including for cross-context behavioral advertising and visitor identification, and record a permanent opt-out;
3. Confirm in writing what categories of personal information you held about me, the sources, and the third parties you disclosed it to.

I make this request under:
- the right to delete under Cal. Civ. Code § 1798.105
- the right to opt out of sale and sharing under Cal. Civ. Code § 1798.120
- the right to know under Cal. Civ. Code § 1798.110
- the Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act), to the extent you process data about Texas residents

The identifiers you may use to locate my records are:
Name: [Your full name]
Email: [the email address you want removed]
Phone: [your phone number, optional]
Mailing address: [street address], [city], CA [ZIP]
State of residence: California

Please use this information only to verify and fulfil this request. Please confirm receipt within 10 business days and completion within 45 days, and reply to this email with the tracking address req-[tracking-id] kept in copy so the confirmation is logged. If you deny any part of this request, state the specific legal basis.

Thank you,
[Your full name]

Questions people ask

Why did a store email me after I visited without signing up?: The store runs SafeOpt / Minty's pixel. When you load a page, the pixel matches your browser to an identity graph built from past sign-ups, data-broker lists and cookies, and hands the store your name and email. The store then emails you as if you had opted in.
Is it legal to make SafeOpt / Minty delete my data?: Yes. California residents have the right to delete (Cal. Civ. Code § 1798.105) and to opt out of sale or sharing (Cal. Civ. Code § 1798.120); Texas residents have equivalent rights under Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act); most other states with privacy laws grant the same. Many brokers honor requests from any US state as a matter of policy.
How long does SafeOpt / Minty take?: SafeOpt / Minty states 45 days.
Will they come back?: Often. Identity graphs are rebuilt from new data, so a deleted record can reappear months later. Re-filing every 90 days, and detecting when the pixel fires again, is what keeps you out.

Find out which sites are running this on you

The free Pixel Shield extension lights up the moment SafeOpt / Minty or any of 16 other identity pixels fires on a page you visit. Shield ($39/yr) prepares this request for every broker, tracks the replies on a private alias, and re-files every 90 days.

Add to Chrome, free See Shield

This guide is published by Pixel Shield, a software tool, and is not legal advice. SafeOpt / Minty and its marks belong to Minty, a division of AddShoppers, Inc.. Details were read from the company's own privacy page on 2026-11-06; if something has changed, the DIY link is https://minty.com/do-not-sell.