Broker guides / Demandbase

How to opt out of Demandbase

Account-based marketing platform with a B2B identity graph.

Legal entity

Demandbase, Inc.

What it can learn

Your employer, title, work email

Request channel

a privacy request portal: https://www.demandbase.com/privacy-center.html?ketch_preferences_tab=rightsTab

Stated response time

45 days

Last verified

2026-11-06, from their privacy page (confirmed)

Do it yourself

1. Open https://www.demandbase.com/privacy-center.html?ketch_preferences_tab=rightsTab and choose both "delete my personal information" and "do not sell or share".
2. Fill in your name, the email address you want removed, and your state. Use "myself" if it asks who is submitting.
3. If the portal fails or you prefer email, write to privacy@demandbase.com with the sample text below.
4. Watch your inbox, including spam, for a verification email and click it.
5. Note the date you sent it. Demandbase says it responds within 45 days. If nothing comes back, send a follow-up citing that deadline or call 1-866-777-5530.

What to expect from Demandbase

• Expect an email asking you to confirm. The request is not processed until you click it or reply.
• Their policy allows asking for a government ID. You can decline and ask them to verify another way.
• Ketch rights form. Their policy says verification may include reviewing government ID; you decide whether to provide it.

What to say

Copy this, fill in the brackets, and send it from the address you want removed. Shield fills it in for you and tracks the reply.

Subject: Deletion and opt-out request (personal data) - [Your full name]

To the Privacy Team at Demandbase, Inc.:

I am a resident of California. I am submitting this request myself, not through an agent. I ask Demandbase to:

1. Delete all personal information you hold about me, including identity-graph and visitor-identification records, hashed identifiers, and any records obtained from or shared with partners, and to direct your service providers and contractors to do the same;
2. Stop selling or sharing my personal information, including for cross-context behavioral advertising and visitor identification, and record a permanent opt-out;
3. Confirm in writing what categories of personal information you held about me, the sources, and the third parties you disclosed it to.

I make this request under:
- the right to delete under Cal. Civ. Code § 1798.105
- the right to opt out of sale and sharing under Cal. Civ. Code § 1798.120
- the right to know under Cal. Civ. Code § 1798.110
- the Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act), to the extent you process data about Texas residents

The identifiers you may use to locate my records are:
Name: [Your full name]
Email: [the email address you want removed]
Phone: [your phone number, optional]
Mailing address: [street address], [city], CA [ZIP]
State of residence: California

Please use this information only to verify and fulfil this request. Please confirm receipt within 10 business days and completion within 45 days, and reply to this email with the tracking address req-[tracking-id] kept in copy so the confirmation is logged. If you deny any part of this request, state the specific legal basis.

Thank you,
[Your full name]

Questions people ask

Why does Demandbase have my work details?

Demandbase builds company and contact profiles from public sources, partners and website visits, and sells access to sales teams. Visitor-identification tools use that database to put a name or employer on an anonymous visit.

Is it legal to make Demandbase delete my data?

Yes. California residents have the right to delete (Cal. Civ. Code § 1798.105) and to opt out of sale or sharing (Cal. Civ. Code § 1798.120); Texas residents have equivalent rights under Tex. Bus. & Com. Code ch. 541 (Texas Data Privacy and Security Act); most other states with privacy laws grant the same. Many brokers honor requests from any US state as a matter of policy.

How long does Demandbase take?

Demandbase states 45 days.

Will they come back?

Possibly. B2B databases refresh from new sources, so a periodic re-check is sensible, especially after a job change.

This guide is published by Pixel Shield, a software tool, and is not legal advice. Demandbase and its marks belong to Demandbase, Inc.. Details were read from the company's own privacy page on 2026-11-06; if something has changed, the DIY link is https://www.demandbase.com/privacy-center.html?ketch_preferences_tab=rightsTab.